Alternative Development programmes, aimed at encouraging peasants to switch from growing illicit drugs-related crops, play an important role in UN drug control strategies. The record of success, however, is a questionable one. Decades of efforts to reduce global drug supply using a combination of developmental and repressive means, managed to shift production from one country to another, but have failed in terms of global impact. TNI argues for delinking alternative development from the threat of forced eradication and law enforcement and guaranteeing peasants the support required for a sustainable alternative future.